品牌策略
Brand strategy
品牌视觉VI
Brand vision
终端店面SI
Terminal store
合作相关
Cooperation
资料下载
Data download

确立品牌核心定位
建立品牌个性气质

当下品牌竞争的最终落点是产品和体验;一切与品牌相关的设计是为了品牌服务,而品牌的基础——产品、服务需要满足消费者的核心需求,否则品牌无从谈起。


At present, the final destination of brand competition is product and experience.All brand-related design is for brand service, and the basis of the brand - products and services need to meet the core needs of consumers, otherwise the brand can not be discussed.


我们需要研究谁是我们的购卖者(卖给谁?),分析消费者为什么购买我们的产品(核心卖点?),怎样让消费者记住我们(个性化),怎样持续的购买(战略)。


We need to study who are our buyers and sellers. Analyse why consumers buy our products (core selling points?) How to make consumers remember us (personalization) and how to continue buying (strategy).


消费者的相关需求企业能够满足,满足的这部分需求就是品牌的核心定位,或者说是细分品类。品牌定位包括品类定位和价值定位,可以理解为物质和精神层面的不同印象。


简米的 360 度整合设计是从品牌定位出发,确立品牌气质,将平面视觉与店面终端完美融合,用标准科学的方法和工具实现打造连锁品牌持续生命力。


Relevant needs of consumers can be met by enterprises. This part of the demand is the core positioning of the brand, or sub-categories. Brand positioning includes category positioning and value positioning, which can be understood as different impressions on material and spiritual levels.


Jeremy 360-degree integrated design is based on brand positioning, establishing brand temperament, perfectly integrating graphic vision and store terminal, and using standard scientific methods and tools to achieve the sustainable vitality of the chain brand.

一个成功品牌必备的五点:

  • • 清晰的品牌目标群定位

  • • 与众不同的产品 / 服务卖点

  • • 优秀的品牌形象包装

  • • 高效的团队执行

  • • 持续的改善更新

统一对外形象
品牌VI视觉

好设计=好比例

塑造与品牌定位相匹配的气质形象,让消费者产生品类记忆,通常品牌设计由品牌名称、品牌语言(广告语)、标识、标准色、视觉画面、形象规范等组成。


Create temperament image matching brand positioning, and let consumers produce category memory. Generally, brand design consists of brand name, brand language (advertising language), logo, standard color, visual picture, image norms, etc.


核心要点:易识别、易记忆、易传播、易应用。其他如行业性、美观性、意义性等都应排在四者之后。呈现上应尽量扁平化、简洁化、品质化。而简米在实际操作中发现大量的背道而驰的负面案例。很多企业分析行业,了解竞争对手,把自已的理念一步步的往标识上加,最终呈现出一个非常 LOW 的标识。有的企业一味的参照国际大牌,要知道所有大牌不是一天形成的,不同阶段其传播呈现方式亦有不同。


Core points: easy to identify, easy to remember, easy to spread, easy to apply. Others such as professionalism, aesthetics, significance and so on should be ranked behind the four. Presentation should be as flat, concise and quality as possible. In practice, Jaime found a lot of negative cases that ran counter to each other. Many enterprises analyze the industry, understand competitors, add their own ideas step by step to the logo, and finally present a very LOW logo. Some enterprises blindly refer to international big brands, we should know that all big brands are not formed in a day, and different stages of their dissemination and presentation methods are also different.

建立标准个性化终端
店面终端SI

终端门店是品牌对外的媒介和窗口,更是品牌产品或服务对外经营的场所。商业空间设计的本质是销售更多的产品。SI 设计其实是解决连锁品牌发展过程中三大诉求:品牌诉求,管理诉求、销售诉求。这三大诉求之间相互关联,相互递进,相互影响。


Terminal stores are the media and windows for brand to operate outside, and also the places for brand products or services to operate outside. The essence of commercial space design is to sell more products. SI design actually solves three major demands in the development of chain brand: brand demand, management demand and sales demand. These three appeals are interrelated, progressive and interactive.


由品牌视觉演化出的导视、宣传、陈列、体验、储纳等单功能或多功能一体化的道具按系统标准组合成多种模块,多种模块按系统标准组合成店面,不同店面形式范例按预设标准组成整体系统称之为 SI 系统。


                ——简米知产《品牌终端设计实战》
购买

SI系统的重要性:
  • 统一形象 Unified image

  • 塑造个性化 Shaping Individualization

  • 节省费用 Cost saving

  • 缩短工时 Shortening working hours

  • 快速开店 Quick opening shop

  • 便于管理 Easy to manage

  • 加盟促进 Affiliate promotion

选择专业
相信专业

简米经过十年的深耕,在连锁品牌全案设计领域形成了专业的服务标准,出品质量得到有效的保证。为中国连锁品牌发展助力!


After ten years of intensive cultivation, Jeremy has formed a professional service standard in the field of whole case design of chain brand, and its quality has been effectively guaranteed. Help China's chain brand development!

简米收款帐户

  • 工商银行  3602074109200130404 (对公账号)

  • 工商银行 622202 3602096054291

  • 招商银行 6225 8802 0839 2697

  • 中国银行 621660 7000003912014

  • 农业银行 622848 0086896808879

简米合作流程
  • 初步接洽,对接相关资料,填写《简米设计项目调查表》

  • 深入沟通确定合作意向

  • 明确设计内容、价格、进度签定委托合同

  • 支付预付款(50%)立项开始工作

  • 简米项目组进行内部会议形成设计初步方向及具体安排

  • 两个工作日内与客户进行首次沟通会议(现场/视频)

  • 简米项目组进行调研及方案构思

  • 设计方案提报(通常为15个工作日)

  • 方案修改细化确认

  • 持续的改善更新

  • 形成执行标准手册

  • 形象系统文件交付结案

  • 提供供应商对接及落地辅助服务

资料下载



项目资料

简米云为签约客户提供项目进程相关资料下载,包括调查表、会议记要、每一次提案文件、反馈文件、交付的系统文件等。


JEREMY CLOUD provides downloads of project process related information for contracting clients, including questionnaires, minutes of meetings, each proposal document, feedback documents, delivery system documents, etc.


注:商业资料,请注意保密,帐号密码请勿泄露!


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