简/ JERE

我们擅长将一个事物进行拆分，归类，逐个分析，去其糟粕，留其精华，提炼出核心的本质。抛开过多的繁琐，直达中心，这就是品牌核心的理念价值。我们所追求的设计理念也正是力求简约，为消费者呈现一种触动心灵的感觉，这些正是所有品牌所蕴含的深层次文化。

We will be good at one thing is split, classified, analyzed one by one, to go to its dregs, keep its essence, to extract the core essence. Despite the more cumbersome, direct access to the center, this is the brand core value. Our design philosophy is the pursuit of simple, showing a touch feeling for consumers, these are the deep cultural all brands contained.

米/ MY

即为核，心，仁，种子；它可以直接“食用”，更可以去传播。象征一种有形的本质。正如老子所言“道生一，一生二，二生三，三生万物”，有形无形合二为道。

Is nuclear, heart, seed, seed; it can "eat", but also to spread. A symbol of the tangible nature. As me said "Dawson a life of two, two, three, Sansheng things", tangible and intangible together road.

简米/ JEREMY

简为无形，米为有形，简之谓道，米之为体。抽象与具象共同诠释一种“大道至简，点米成金”的阴阳太极文化。

JAN is intangible, MI visible, Jane AVENUE, meters for the body. Abstract and concrete common interpretation of a "SIMPLE IS THE CORE OF THE RULE,SUBTLE CAN PERFORM WONDERS" Yin and Yang TAIJI culture.